DataReportal has published the Digital 2026 Global Overview Report, the newest installment of its annual compendium of global digital, social, and mobile usage data.

The report went live on the DataReportal site and is available for free download. It continues the series that analyst Simon Kemp and the DataReportal team have produced for more than a decade, tracking internet penetration, social media adoption, mobile connections, and e-commerce indicators across global markets.

What does the report cover?

Based on the structure of previous editions, the annual overview compiles:

• Global internet user numbers and year-on-year growth
• Social media platform adoption and identity-verified user figures
• Mobile subscription and smartphone usage data
• Time-spent metrics across web, apps, and social platforms
• E-commerce and digital advertising indicators

The publisher did not attach headline figures to the announcement itself. Readers wanting the specific 2026 numbers — total users, penetration rates, and platform rankings — will find them inside the full report rather than in the release.

Who uses it?

Media planners, agency strategists, and in-house marketing teams treat the annual DataReportal overview as a standard reference. Journalists and analysts cite it widely because it consolidates third-party data from platform disclosures and research partners into a single, consistently formatted document.

What it costs

Nothing. DataReportal distributes the overview as a free PDF, consistent with prior years.

Why it matters this cycle

Each new edition resets the baseline numbers the trade uses for market sizing and share-of-audience math. The 2026 edition arrives as operators and advertisers budget for the year ahead, so its figures will anchor planning decks through the next twelve months.

Download the full report at datareportal.com.