SurveyMonkey has released a new branded research product titled "AI In Marketing Statistics: How Marketers Use AI In 2025," according to a content notice circulated this week.

What the title signals

The publication title points to three explicit deliverables:

• Statistical data on AI adoption within marketing functions
• Usage patterns showing which tasks marketers hand to AI tools
• A 2025-specific cut intended for current-cycle planning

SurveyMonkey distributes research of this kind through its owned content channels, typically pairing top-line percentages with breakdowns by company size, role, and geography. The release joins a broader slate of vendor-issued benchmarks that decision-makers compare against first-party data.

Why this research category matters

Marketing organizations have spent the last two operating cycles integrating generative AI tools into content production, paid media optimization, segmentation, and analytics work. Adoption data from a panel-based vendor gives procurement leads and operations directors a third-party reference point when they benchmark their own internal usage rates.

Agency-side planners and CMOs use these snapshots when arguing for or against tooling renewals. A SurveyMonkey-branded report tends to carry more weight than vendor self-reported numbers, since SurveyMonkey does not sell the AI tools being measured.

What readers should verify before citing

The notice currently circulating carries only the headline and the publisher attribution. Trade-press readers planning to reuse figures from the underlying report should pull the full SurveyMonkey article directly. Source notices that travel by title alone routinely drop the fields that determine whether a statistic will survive contact with a skeptical procurement team.

Specifically, operators should check:

• Sample size and confidence intervals
• Geography and industry mix of respondents
• Exact wording of AI-related questions, since framing changes results materially
• Whether respondents self-selected into the survey

Where this fits in the research stream

SurveyMonkey has published recurring research on marketing technology trends, workplace sentiment, and consumer behavior for several years. Its reports typically appear on a quarterly-to-annual cadence and are positioned for media pickup rather than paywalled academic distribution.

That distribution choice means the headline statistics tend to be designed for shareability rather than methodological depth. Operators needing decision-grade numbers will still want to compare SurveyMonkey figures against alternative sources, including third-party marketing technology surveys and parallel reports from other research vendors.

Bottom line for trade-press readers

A new SurveyMonkey-branded report titled "AI In Marketing Statistics: How Marketers Use AI In 2025" is in circulation, covering marketer adoption of AI tools during the current calendar year. Treat it as a benchmark input, not a strategy document, and verify the methodology before quoting any specific figure downstream.