Section · channel · /generative-creative
Generative Creative
CH12 inputs live
Generative-AI campaigns, creative production and brand creative systems.
WD-40 Drops Traditional Shoot for AI-Generated Product Campaign
· 3 minAnthropic Ships Claude Design for Visual Content Creation
· 1 minToo Faced Built Its First AI Ad Campaign With Adobe Tools
· 2 minAI-Generated Ads Match Human CTR in Live Campaigns: Study
· 3 minAnthropic Launches Claude Design for Marketing Assets and UIs
· 1 minDigiday: Generative AI Falls Short on Brand Building
· 2 minKorea to Mandate Labels on AI-Generated Content
· 3 minITV takes a 'soft approach' to generative AI in advertising
· 2 minCoca-Cola Runs AI-Generated Holiday Campaign Worldwide
· 2 minMeta Ads Return $4.13 Per Dollar Spent, Company Reports
· 3 minMcDonald's Netherlands Pulls AI-Made Ad After Backlash Questions
· 2 minMarketing Firm Reports 20x ROI From Personalized AI Tool
· 3 min