Bing Webmaster Tools has added a Topics Portfolio section to its AI Performance Report, giving site operators a new view of how their content performs as AI-generated answers increasingly shape search results.

The addition targets a problem every publisher now faces: search traffic no longer arrives only through ranked blue links. Bing's AI features summarize, cite, and reorganize results, and until now operators have had limited visibility into which parts of their sites those answers actually draw from.

What does the Topics Portfolio actually show?

The new section organizes AI performance data by topic rather than by page or query alone. For each topic, it reports the metrics already familiar from the existing AI Performance Report: how often a site's content appears in AI answers, which pages get cited, and the clicks that follow.

Practical use cases for operators:

• Identifying which content areas earn AI citations and which don't
• Comparing topic-level AI visibility against traditional rankings
• Spotting topics where AI answers reference competitors instead of your pages
• Prioritizing content updates where AI-driven clicks are strongest

No new pricing applies here. The feature ships inside Bing Webmaster Tools, which remains free to any site owner who verifies a property.

Who should look at it this week?

Publishers and e-commerce teams that have watched organic click-through rates slide as AI overviews absorb queries will find the topic breakdown the most useful part. Content leads can now tie AI visibility to subject areas, not just individual URLs, which makes editorial planning decisions easier.

The feature is live now for verified properties in Bing Webmaster Tools.

The takeaway

Topic-level AI visibility data, free, in the tool operators already use — worth a look before the next content planning cycle.