Influencer Marketing Hub Publishes Its AI Marketing Benchmark Report for 2025

The 2025 edition of the Artificial Intelligence (AI) Marketing Benchmark Report is now out, published by Influencer Marketing Hub, the trade outlet known for its recurring research on creator and influencer marketing budgets.

That's the hard fact: the report has shipped, and it's the latest installment in a series that has become a regular reference point for marketing teams tracking how quickly AI tools move from experiment to line item. The 2025 edition carries the same benchmark framing as prior years — adoption rates, spending patterns, and tool usage across the marketing stack — compiled and released free by the publisher.

No purchase required, no paywall. That matters for practitioners. Influencer Marketing Hub has built its audience partly on giving this research away, and the benchmark series is one of the reasons operators keep the site bookmarked between campaign cycles.

What is this report, exactly?

It's an annual benchmark study, not a vendor whitepaper. Influencer Marketing Hub positions it as a status check on where AI actually sits in marketing practice — who's using it, for which tasks, and how the picture has shifted year over year. The series covers the ground you'd expect from a marketing benchmark: adoption figures, tool categories, and the practical split between teams that have integrated AI into daily workflows and those still testing.

If you've used earlier editions for pitch decks, budget justifications, or internal arguments about headcount versus tooling, the 2025 edition slots into the same slot. Same publisher, same format, new data cycle.

What does this change for you?

Practically, three things.

• Benchmark refresh. Any figure from the 2024 edition you've been quoting in stakeholder decks is now a year older than the shelf. Time to pull the updated numbers before the next planning meeting.
• Context for tool decisions. If your team is weighing another AI subscription, an industry-wide benchmark gives you a reference point beyond your own vendor demos and case studies.
• Free sourcing. The report is openly published, which makes it citable in client work and internal memos without licensing headaches.

The flip side deserves a word, because this desk keeps one eyebrow raised on benchmark reports as a category. Publisher-backed research often doubles as top-of-funnel content — the report exists partly to bring traffic and leads to the publisher's own tools and guides. That doesn't make the data wrong, but it means you should read the methodology page before you quote a headline figure in a board presentation. Where the sample is thin or the framing is generous, treat the numbers as directional, not gospel.

Why the benchmark series keeps its audience

Influencer Marketing Hub has carved out a specific lane: practitioner-facing research on influencer and creator marketing, extended into the AI tools now wrapped around that work. The benchmark report is the flagship of that lane. Marketers return to it because it arrives on a predictable annual cadence and because it aggregates a field — AI in marketing — that otherwise produces a steady spray of conflicting vendor statistics.

A single annual snapshot won't settle any argument about where AI marketing spend is heading. But it gives operators a shared reference, and in a trade drowning in AI hype, a shared reference is worth something.

Read the 2025 edition directly on the Influencer Marketing Hub site before you cite it anywhere that matters.