HCLTech launched HCL Unica+ in India on September 16, 2025, putting an AI-first marketing platform in front of Indian enterprises at the ET MarTech+ Summit & Awards 2025. The system already manages 500 million customer accounts across 1.4 billion potential touchpoints and runs communications in 28 languages.

The launch came through HCLSoftware, HCLTech's software division. HCLSoftware positions Unica+ for brands that need to operate across India's multilingual, mobile-heavy market and serve a digital-native consumer base.

What does the platform actually do?

HCL Unica+ is a marketing automation suite. It runs AI-driven segmentation, personalization, and customer journey management on top of first-party customer data. The platform supports campaign execution, audience targeting, and content personalization across digital and offline channels.

Rajesh Iyer, Executive Vice President and Portfolio General Manager for Business & Industry Solutions at HCLSoftware, said Unica+ will help marketers "leverage deep customer insight to deliver meaningful moments."

HCLSoftware did not name the AI models behind the platform, the training data sources, or the inference infrastructure. The vendor also did not specify whether the AI runs on HCL's own cloud, a hyperscaler, or a hybrid stack.

How does the scale claim break down?

The 500 million account, 1.4 billion touchpoint, and 28-language figures reflect the combined installed footprint of Unica+ across HCLSoftware's existing customer base. Operators should treat those numbers as installed-base capacity rather than a benchmark for a live Indian enterprise deployment.

How big is the opportunity?

India's MarTech sector is projected to reach nearly $94 billion by 2030, according to figures HCLSoftware cited at the launch. That forecast is aggressive; measured MarTech spend in India today sits well below that figure, so the number reads as upside potential rather than near-term TAM.

Rajiv Shesh, Chief Revenue Officer at HCLSoftware, said Unica+ "will redefine customer experience by helping marketers understand evolving customer needs to build real trust." That is a vendor claim, not third-party validated data.

Who is already using it?

HCLSoftware disclosed one named Indian reference customer: IndusInd Bank. Sidhant Khanna, SVP at IndusInd Bank, said AI-powered insights let his team "anticipate customer needs and deliver hyper-personalized experiences that build trust and growth."

A single named reference suggests Unica+'s announced Indian enterprise footprint remains thin at launch. That matters for buyers looking for peer deployments before committing budget.

What about the partner ecosystem?

Xerago, a marketing services and ad-tech firm, signed on as a global delivery partner. Harish Padmanabhan, Director of Global Partnerships at Xerago, called Unica+ "an AI-first, data-driven, integrated marketing automation platform."

Xerago will handle deployment services for clients. HCLSoftware retains core platform development.

What does it cost?

HCLSoftware did not disclose pricing, license structure, minimum commitments, or deployment tiers in the launch release. Operators will need to request quotes through HCLSoftware sales channels. Buyers evaluating Unica+ should plan a benchmark exercise against incumbent marketing clouds before committing budget.

What to watch next

• HCLTech's ability to add named enterprise wins beyond IndusInd Bank.
• Disclosure of the underlying AI stack and data residency commitments for Indian data.
• Pricing once the first wave of customer deals closes.
• Whether the 28-language capability extends to voice channels, not just text.